Nov 2025 - Present
Freelance
Product Designer
I'm currently a freelance product designer, taking on end-to-end design projects for companies across different industries. I work independently, owning the full design process from early research and ideation through to final delivery, giving clients a single, focused point of contact for their design needs.
I designed the platform from the ground up, leading end-to-end execution from UX research to high-fidelity design. I delivered more than six core features and owned the design system to establish consistency and significantly reduce design debt.
At Willow Wealth, I partnered with Product Owners, Data Scientists, and Engineers to define strategy and translate complex requirements into validated features. I redesigned the iOS and Android experience and overhauled the design system, driving a 72% increase in engagement. Additionally, I revamped the marketplace to boost conversion by 8% and utilized A/B testing to increase account creation by 23%.
Delivering end-to-end project work ranging from research and ideation to developer handoff. I designed websites and mobile applications for clients across E-commerce, Fintech, and iGaming while improving internal design processes and contributing to high-quality client presentation materials.